Developing Customer-Centric Philosophy and Team Information in Small-Medium Hotels of Cyprus with Innovative Procedures.
The ultimate goal was to create a program for the promotion of Customer Relationship Management (CRM) and Business Intelligence (BI) results for Cyprus Small and Medium Business Units, contributing significantly to the development of the Tourism Industry in Cyprus.
At the same time, the Project aimed at developing customer loyalty models that have as their main objective the design of customer rewarding actions. The results of the project include the significant contribution to the enhancement of the cooperation of the Cypriot enterprises with the domestic research entities, the strengthening of the research activity, the entrepreneurial competitiveness and the Cypriot economy, the embrace of the customer-centralized approach by the Cypriot enterprises, disseminate results to all businesses in the sector for their exploitation.
- Developing a Tourism Client Relationship Management System for Hotels.
- Development of a Tourism Promotion Platform and Promotional Activities
- Performance Management and Business